BRANDING, ILLUSTRATION & PACKAGING
HAPPY SERIES
Rebranding M Bhattacharyya’s best-selling product range - Happy Series. Designed to reflect its natural roots, the packaging is a combination of digital botanical illustration and custom typography to give it a contemporary makeover that would differentiate on shelves.
The product range is redesigned to be positioned at the cross-section of luxury and alternative natural remedies.
Digital Illustrations of the herbs and natural flora are based on the core ingredients of these the tonics
Custom Typography for this project focused on creating a font that felt approachable and distinct. The mirroring forms of the letters and the script-based design brings in a delightful element.
ABOUT THE PROJECT
M Bhattacharyya, a pioneer of Indian homeopathy, founded in 1889, is synonymous with quality, trust, and affordability in the modern era of alternate medicine. It was established in Kolkata, West Bengal and has developed several patented medicines, and is committed to holistic healing.