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Richa Kejriwal

SENIOR DESIGNER & RESEARCHER
LONDON, UK

◉ CURRENTLY: OPEN FOR OPPORTUNITIES (UK WIDE)

I uncover real user insights,
to shape strategy centered in evidence,
& design for complexity with care.

FEATURED CASE STUDIES

DiaLog / Healthcare

Service & Product Design | Patient Experience | Responsible AI

LEAD RESEARCHER AND SERVICE STRATEGY

Built inside a Philips incubator to support diagnosis uncertainty for women in navigating the NHS

5.7 million women in the UK are awaiting a diagnosis. Fragmented records, 15-minute consultations, and no continuity in patient records across clinical practices leaves patients without agency or a language for what they're experiencing. DiaLog is a Platform -as-a-Service that treats diagnosis limbo as a condition in itself, and builds the tools to navigate it.

Open Doors / Public Sector

Service Design | Participatory Research | Digital Transformation

LEAD RESEARCHER

Recommendations currently in private pilot for live probation programme to improve financial literacy serving 10k+ service users across Greater London

Mandatory attendance and random matching for group interventions remove motivation and impact program completion. Proxy research to prioritise user centered approach in a regulated environment with safeguarding constraints. Designed a 3-touchpoint service that earns trust and demonstrates value at every stage for service users and the increases confidence for practitioners delivering the programme.

St+art India Foundation / Placemaking

Experience Design | Cultural Programming | Institutional Partnerships

LEAD EXPERIENCE DESIGNER

Building India's iconic public art districts and immersive experiences with vision partners Asian Paints to make art accessible and inclusive.

Access to the arts in urban neighbourhoods remains locked behind exclusive galleries and museums. St+art’s programming, festivals and 60+ institutional partnerships help make cities a canvas for inclusive experiences that connect local authorities, artists and communities and build a coalition for democratising art.

About me

Based in London, roots in India.

As a designer and researcher I focus on how people navigate, adapt, and make sense of the world around them.

From systems thinking to behavioural factors, mapping, testing and building human centered experiences.

Freelance Researcher

2026

Qualitative, Fieldwork & Research Ops


MA Service Design

2024- 2025

Royal College of Art


Independent Design Consultant

2021-2024

Branding & Strategy


Experience Design Lead

2018 -2020

Programming, Partnerships & Exhibition Design


Product Designer

2017

UX Research, UI & Visual Design


BFA Graphic Design

2011-2016

Rhode Island School of Design

behaviour shapes brands ~

strategy shapes systems ~

curiosity shapes change ~

behaviour shapes brands ~ strategy shapes systems ~ curiosity shapes change ~