Connect

LINKEDIN
CV

Richa Kejriwal

SENIOR DESIGNER & RESEARCHER
LONDON, UK

◉ CURRENTLY: OPEN FOR OPPORTUNITIES (UK WIDE)

I uncover real user insights,
to shape strategy centered in evidence,
& design for complexity with care.

FEATURED CASE STUDIES

DiaLog / Healthcare

Service & Product Design | Patient Experience | Responsible AI

LEAD RESEARCHER AND SERVICE STRATEGY

Winner, Service Design Network Award 2025. Built inside a Philips incubator to address diagnosis uncertainty for women in navigating the NHS

5.7 million women in the UK are awaiting a diagnosis. Fragmented records, 15-minute consultations, and no continuity in patient records across clinical practices leaves patients without agency or a language for what they're experiencing. DiaLog is a Platform -as-a-Service that treats diagnosis limbo as a condition in itself, and builds the tools to navigate it.

Open Doors / Public Sector

Service Design | Participatory Research | Digital Transformation

LEAD RESEARCHER

Recommendations currently in private pilot for live probation programme to improve financial literacy serving 10k+ service users across Greater London

Mandatory attendance and random matching for group interventions remove motivation and impact program completion. Proxy research to prioritise user centered approach in a regulated environment with safeguarding constraints. Designed a 3-touchpoint service that earns trust and demonstrates value at every stage for service users and the increases confidence for practitioners delivering the programme.

St+art India Foundation / Placemaking

Experience Design | Cultural Programming | Institutional Partnerships

LEAD EXPERIENCE DESIGNER

Building India's iconic public art districts and immersive experiences with vision partners Asian Paints to make art accessible and inclusive.

Access to the arts in urban neighbourhoods remains locked behind exclusive galleries and museums. St+art’s programming, festivals and 60+ institutional partnerships help make cities a canvas for inclusive experiences that connect local authorities, artists and communities and build a coalition for democratising art.

behaviour shapes brands ~

strategy shapes systems ~

curiosity shapes change ~

behaviour shapes brands ~ strategy shapes systems ~ curiosity shapes change ~